HIPnation DPC

What is Direct Primary Care (DPC)?

The DPC model was created to allow for a singular focus upon the Primary Care Physician-patient relationship. To achieve this, DPC removes the hassles and overhead expenses created by insurance and replaces it with a fixed monthly membership fee. This simplified approach frees the physician from meaningless paperwork and allows them to only see 8-10 patients a day. This level of personalized engagement allows them to develop a meaningful and enduring relationship with each patient.

The value of DPC extends beyond the value of the relationship; there is also a financial impact. When Primary Care Physicians have the time, they are able to handle 60-80% of your healthcare needs. Patients who have access to a Direct Primary Care Physician are healthier and less likely to need higher costs of healthcare. Studies show these patients experience:

  • 66% fewer specialist visits
  • 65% fewer ER visits
  • 82% fewer surgeries
  • 35% fewer hospitalizations

What is HIPnation DPC?

  • Unlimited office visits
  • Call, text, or use our telemedicine app
  • Same day, next day urgent appointments
  • No insurance, no copays
  • Annual HIPnation Health Risk Assessment (questionnaire and analysis)

Membership with HIPnation DPC is $110 a month (ages 18+) and $65 a month (17 and under).

There is no enrollment fee; however, we do have a 6-month commitment requirement.

It’s like having a doctor in the family.

Additional Cost Savings with HIPnation DPC

• Lab prices are 90% less than insurance rates

• Option to use our 60% less HIPnation-negotiated rates for imaging

• Option to use our 30% less HIPnation-negotiated rates for specialty care and ambulatory procedures

Annual HIPnation Health Risk Assessment Survey

A Health Risk Assessment (HRA) is a questionnaire that you can complete prior to your wellness exam. Since multiple factors play into your health and wellness, this survey focuses on a variety of elements including:

  • physical health
  • mental, emotional, and social health
  • sleep
  • nutrition
  • exercise
  • finances
  • relationships
  • stress
  • substance use
  • safety
  • life balance give & take

We plot your answers into our 360 Whole Person graph, which allows you and your doctor to focus on areas where there is opportunity for improvement in health and wellness and prevention for potential future sickness.

We then create a wellness program specifically designed for you with measurable ways to trend over time.


Healthcare as it should be.

Personalized and Accessible

I discovered a UTI coming on Saturday and called my doctor to discuss a plan to allow my body to fight it off naturally. By Monday, however, I was feeling worse so I texted Dr. Bush. Her office called me immediately and I was in seeing her within two hours. I picked up my antibiotic and 24 hours later I felt like a new woman! How refreshing to have such personalized and accessible healthcare.

– HIPnation Member, D.N.

Better Health Outcomes

Dr. Herrera is the best care experience I have ever had. My annual wellness visits are comprehensive and Dr. Herrera’s care strategy educates me so I follow the best plan and treatment. In the two years I have been with HIPnation, I have lost weight (21 lbs), significantly improved my overall health, and have more energy than ever before.

– HIPnation Member, J.B.

Working Together To Lower My Sugar

I just recently joined and I must say that I am very impressed and pleased. I am a diabetic under the care of Dr. Shaikh. I can text her my fasting blood sugar readings and she in turn will help me determine my dosage. We work together to get the results we both want. I feel really connected to my physician.

– HIPnation Member, R.L.

Choose Your HIPnation Primary Care Physician

  • Dr. Dwana Bush
    Roswell, GA

    Overview: Dr. Bush believes that “Health is soundness of body, mind and spirit that satisfies you and allows you to make a meaningful difference to others.”

    Specialty: Dr. Bush strives to help all of her patients achieve their own personal best quality of life, productivity and prosperity throughout their entire life span.

    Patients Accepted: Patients 13 and up.

  • Dr. Robert Herrera
    Johns Creek, GA

    Overview: Dr. Herrera is an experienced primary care physician who has been caring for families since 1997. He believes that patient input and opinions are valuable when providing true, relationship-building care.

    Specialty: While his specialty is general internal medicine, Dr. Herrera has an affinity for cardiac-related issues (e.g., hypertension, hyperlipidemia, coronary disease) and treating diabetes mellitus.

    Patients Accepted: Dr. Herrera sees patients 18 and up.

  • Payton McDonald, MSN, APRN, FNP-C
    North Druid Hills, GA

    Overview: Payton McDonald is a Family Nurse Practitioner who graduated with her Master of Science in Nursing from Georgia College and State University.

    Specialty: She is passionate about promoting wellness through holistic care and helping patients reach their best quality of life.

    Patients Accepted: Payton sees patients of all ages.

  • Dr. Michael Seyfried
    Atlanta, GA

    Overview: Dr. Seyfried is a primary care physician board certified in both Family Medicine and Occupational and Preventive Medicine who has been in private practice in north Atlanta since 1986. Dr. Seyfried has been honored by his peers as an Atlanta TOP DOC every year since 1999

    Patients Accepted: Dr. Seyfried sees patients of all ages.

  • Dr. Ayesha Shaikh
    Roswell, GA

    Overview: Dr. Shaikh graduated from Aga Khan University Medical College. She completed her Family Medicine residency at Emory.

    Specialty: Dr. Shaikh speaks four languages: English, Hindi, Urdu, and Punjabi.

    Patients Accepted: Dr. Shaikh sees patients age 13 and up.

  • Dr. Leah Tobin
    Sandy Springs, GA

    HIPnation Sandy Springs
    5885 Glenridge Dr
    Suite 235
    Sandy Springs, GA 30328

    Patients Accepted: Age 10 and up.

What can be Managed
in Primary Care?

Preventive Health

  • Yearly exams
  • Unlimited exams
  • Blood pressure screening
  • Cholesterol screening
  • Colorectal screening
  • Depression screening
  • HIV screening
  • Diabetes screening
  • EKG
  • Urine analysis
  • Fecal occult blood test
  • Flu vaccine
  • Global view of all your medications

Chronic Conditions

  • Asthma
  • Arthritis
  • Diabetes
  • High blood pressure
  • High cholesterol
  • Hepatitis

Women’s Health

  • Pap smear
  • Pregnancy test

Health & Wellness

  • Healthy habits
  • Weight management
  • Medical advice on diet, nutrition, lifestyle, exercise, stressors
  • Alcohol and drug use assessment and plans

Sickness & Care

  • Colds, flus, and viruses
  • Aches and pains
  • Skin tag and wart removal
  • STDs
  • Acute wound care and management
  • Ear irrigation for wax
  • Incision and drainage of superficial abscesses

Coordinating Care Outside of Primary Care

  • Assistance in making specialty visits
  • Assistance in finding lowest prescription medication prices