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Why We Do This

A message from Dr. Brian Hill, HIPnation Founder & CEO

CEO Brian Hill

I love medicine. Through it, I get to touch people’s lives. I feel blessed when I can help my patients who are sick or hurting, and the joy that comes from developing those close patient-physician relationships that help people live happier, healthier, more full lives is special. These unique aspects of medicine drove me to become a physician in the first place. However, that vision of medicine has been eroded.

Medicine has been buried within an industry that now controls healthcare. Healthcare has become more about insurance companies, payment models, hospital systems, and the other large stakeholders in the system. Healthcare has been inundated with intermediaries that add tremendous cost and distraction without value. Healthcare is now commoditized, dehumanized, sclerotic, and increasingly expensive. My patients, their businesses, my physician colleagues, and society as a whole are suffering as a result. This leaves us with two options: continue down the current path or strike a new direction.

We at HIPnation have chosen the latter. We are physicians who have come together to reimagine healthcare. We are unencumbered by the status quo and proudly declare ourselves to be intentionally different. We remain steadfast and unyielding in our mission to create a better way forward, to make healthcare affordable, accessible, and about people.

Brian E. Hill, MD

Founder & CEO
"He wants to change healthcare."

Tricia Hill

Vice President of Marketing & Communications
"She gets it done."

Adrianna Johnson (AJ)

Clinical Operations Manager
"She can cook a mean egg."

Ben Butler

Head of Sales
"The man with all the answers."

Karly French

Advisor
"She tells it like it is."

Lindsay Howard

Account Manager
“Maker of art and teller of stories.”

Katie Thompson

Membership Services
"Always with a smile."

Abby Bryan

Medical Assistant - Sandy Springs
"Warm and engaging."

Jessica Busso

Medical Assistant - Roswell
"Be yourself, everyone else is already taken."

Denetria Howard

Medical Assistant - Johns Creek
"Her smile lights up a room."

Cat Jarratt

Medical Assistant - Woodstock
"She has a heart for people."

Andy-Marc Lafontant

Medical Assistant - Roswell
"Lead from the heart, not the head."

Lori Smith

Medical Assistant - East Cobb
"Always ready with a needle."

Genesis Zamora

Medical Assistant - Lawrenceville
"Be a better you, for you."